Seniors go through more transitions in their 50s and 60s than any other phase of life. Each life-stage transition triggers business opportunities that revolve around family (empty nests, loss of parents, arrival of grandchildren); health issues (menopause, heart disease, vision and hearing loss, arthritis); housing (downsizing, rightsizing, remodelling, second homes); finances, work, retirement, and daily activities (time for passions and pay); and perspective (the search for meaning).